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The Story:
Landing Page Copywriting

I worked with a staffing company to develop landing pages for their current project. With direction from a creative brief and a couple of conversations with the creative director, I wrote themed copy that could be easily updated as staffing specifics changed.


Copywriting, Creative Concept, Digital Strategy

Project Excerpt:

PROJECT: Landing Page for Integrity Staffing Solutions “Navigate Your Career”

HEADLINE: Navigate Your Career!

SUBHEAD: Land Your New Job! Warehouse Positions in __________ for Amazon.com

SECTION HEAD: Chart Your Course to Amazon with Integrity

(note: this is the ‘Intro’ section)

BODY COPY: Looking for a new direction? Interested in working in a fun, fast-paced atmosphere earning up to $______ per hour? Let Integrity be your guide to a rewarding career with Amazon, the internet superstore! (Not familiar with Amazon, the world’s largest retailer? You can check it out at www.amazon.com.)

We are hiring both full-time and part-time warehouse associates. Positions include picking, packing, shipping, receiving, gift wrap and more. Day and night shifts are available as well as opportunity for overtime.

Our goal is to provide you with a unique work experience. Amazon likes the slogan “Word Hard, Have Fun, Make History.” We’ve routed that same spirit into our focus on you, including:

  • Quick and easy automated application process
  • A game room and snacks in our office to welcome you
  • Professional, trained staff to help you at any time
  • Weekly pay checks
  • Medical benefits after your first week
  • Incentive and recognition programs

Over 500,000 people have cruised into new jobs with our help. Folks with backgrounds from customer service, administrative and retail to attorneys, accountants and others found satisfying work in this warehouse environment – just like you can.

To make your application process smooth sailing, you’ll need to have a few things available. You must have a high school diploma or GED and have proof of your graduation. A copy of your diploma works perfectly. You’ll need to pass a background check and a drug screening. (Yes, we really do run both tests on everyone!) Finally, be sure to bring your positive attitude to show us how you’ll fit right in as part of our upbeat, hard-working team.

What makes this job different? Our focus is on YOU! We’ve worked hard to make your work enjoyable and satisfying. We’re glad to salute you for a job well done. We’re happy to say thank you. And we’re ready when you are.

* * * * *

SECTION HEAD: Take the lead! Apply Now!

(note: this is the ‘How to apply’ section)

BODY COPY: Applying for a position is easy. You can choose to finish your application online or in-person. Either way, you’ll be steered to our office for the skills test and an on-the-spot interview – so be ready!

If you want to apply through the internet, read ‘Applying Online’ below.

If you want to apply in our office, read ‘Applying In-Person’ below.

All applicants should read  ‘When you visit us…’ below.

Applying Online: Completing your application online is preferred, saves you time and puts you ahead of the crowd.  Once you’ve submitted your application online, visit us in our office from ___ a.m. to ___ p.m., Monday through Friday. No appointment necessary!

Our office is located at ____________.
(For directions click here.)

Let us know right away that you’ve filled out your application online. We’ll get you started on the skills test and then sit down for an interview with a Guest Service Representative.

Applying In-Person: We want the application process to work for you and your schedule! If you’d prefer to apply in-person, visit us in our office from ___ a.m. to ___ p.m., Monday through Friday. No appointment necessary!

Our office is located at ____________.
(For directions click here.)

Be ready – we conduct on-the-spot interviews, and you can count on spending about two hours with us. We’re glad to offer refreshments and a game room in case you have to wait.

Questions? Feel free to call our applicant hotline at (___) ___-____.

When you visit us, be sure to bring the following with you:

  • ID proving your eligibility to work in the U.S.
    (Need help with this? Ask our Live Guest Agent by clicking the ‘Questions’ icon at the lower right of your screen.)
  • A copy of your high school diploma or GED
    (You can still apply without a copy, but you will not be eligible to work until we have the information on file.)

* * * * *

SECTION HEAD: Piloting your career at Amazon: Life on the move

BODY COPY: Want to know more about working at Amazon?  Keep in mind that our focus is on you!

We have both full-time and part-time positions available for warehouse associates earning up to $_____ per hour. Several day and night shift choices are available with opportunities for overtime. Jobs include picking, packing, shipping, receiving, gift wrap and more. 

We do our best to keep the workplace fun and safe for everyone. The work is fast paced. Most positions require you to be active and on your feet during your ten-hour shift. The job is physical, and the team is fun!

Often times during the holidays you’ll be involved in cool giveaways based on meeting productivity, safety or attitude goals. You’ll see staff members handing out holiday hats, singing holiday songs or joining you as everyone is entertained by a DJ for the entire shift.

We routinely run incentive programs with incredible prizes like a new car or the chance to win $1,000,000. You’ll enjoy lots of great food events – pretzels, popcorn and even a free lunch now and again.

And best of all, we’ve engineered everything to make your life better, including:

  • Fast and simple automated application process
  • Free game room and snacks in our office
  • Available professional, trained staff to help you at any time
  • Weekly pay checks
  • Medical benefits after your first week of work
  • Recurring incentive and recognition programs.

Over 500,000 people across the country have joined the team. People just like you! Check out what others have to say about Integrity and Amazon!


{Written Testimonials} 

Now it’s YOUR TURN to map a new direction for a fulfilling career with Integrity and Amazon. Apply now!