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The Story:
Marketing Folder

A Florida-based commercial facilites management company asked me to provide copywriting for a printed marketing folder. The client provided specific graphic layouts and creative direction for the project.


Copywriting, Project Management

Project Excerpt:

PROJECT: Dirt Pros Sales Folder / Brochure

A sparkling future starts with a clean slate.



Headline: Expert management for polished facilities



Is your working environment a picture of health? Are your facilities operating under a greener clean? Can you trust a single source for all your building’s care and maintenance?

The Dirt Pros team cares for clients across south Florida, providing the services of cleaning professionals and specialized technicians for all your facilities management needs. 

Dirt Pros works to provide you the best service using processes and materials that are safe for the environment and your health.  A forward-thinking green initiative. Rigorously trained staff. Industry-leading quality standards. Superior results. Our entire company focuses on partnering with you. 


Call-out Section 

Headline: Pristine, Safe and Healthy

Subhead: Dirt Pros delivers pristine, safe and healthy environments. It’s just that simple.

Body: As a one-stop facilities management provider, Dirt Pros is committed to a higher standard. Our goal is more than clean. Our work exceeds the norm. Dirt Pros’ associates have the training, the skills and the means to bring you a deeper level of satisfaction – and a greener clean.

Eco-friendly products help provide a healthier space than chemical-based products. The result? A feeling of clean backed by a proven record of less toxins in the building environment. Dirt Pros also prolongs the life of your building and equipment through the use of safe, natural products. 

Think ‘green’ is just a hot buzzword? Dirt Pros puts more green in your pocket with custom preventative maintenance programs, efficient processes, specialized services and continuously surpassing clean by using eco-friendly products.  Dirt Pros has always used green cleaning products — from our first client through our current clients — to help bolster the bottom line. 


Call-out Section

Headline: One Hundred Percent

Subhead: Ready? Set? Evaluate.


Dirt Pros knows clean…and customer service. We’re 100% sure of it. Every member of the Dirt Pros team focuses on customer satisfaction 100% of the time. We’re here for you and we work hard to serve your needs properly on every job.

We’re leading the industry in innovation paired with an unflinching commitment to public health and safety. Dirt Pros uses a sophisticated, proprietary system to document quality-assurance.

As a Dirt Pros client, you set the cleaning criteria, goals and measurements. You are in control and Dirt Pros works to meet your exact standards. Multi-layered quality checkpoints ensure your satisfaction as well as consistent quality.

The Dirt Pros online report system is transparent and easy to evaluate. You’re welcome to take a look anytime.



Headline: Professional employees…Professional results

Subhead: Piece of dirt? Peace of mind.

Body: Our employees are the backbone of our organization. Every member of the Dirt Pros team is treated like family — a highly trained, professional family.

Dirt Pros employees undergo intensive training which results in a commitment to act as stewards of public health by applying the knowledge and skills they’ve acquired for the benefit of our clients.

Professional dress. Positive attitude. Exceptional motivation. Enviable dedication. This is the Dirt Pros workforce at your service.


Another Blurb 

Headline: LEEDing The Way


Dirt Pros president Marcell Haywood exemplifies his company’s dedication to green initiatives and a healthy working environment. Mr. Haywood was the first LEED Accredited Professional in the state of Florida. The LEED Green Building Rating System, developed by the U.S. Green Building Council, helps validate a company’s social responsibility claims by measuring green initiatives within a building.

As an expert and leading authority in LEED Green Building Rating System, Dirt Pros can help your organization through the LEED building certification process as we have for many of our clients.

Dirt Pros can participate in instruction for the LEED Accredited Professional certification program. We can also provide necessary data and reports for the LEED Green Building Rating System.

With Dirt Pros as your facilities management partner, going green goes much smoother.


Call-out Section – BACK COVER 

Headline: Green cleaning…for the health of your company


Your employees deserve a pristine, safe and healthy workplace. You deserve a trusted partner for facilities management.

From maintenance to cleaning and every challenge between, Dirt Pros is the choice for greener surroundings.

Our clients are our best reference. The Dirt Pros dedication to customer care and satisfaction has led many of our clients to refer new business to us. And our accounts continue to grow thanks to those referrals. With satisfaction like that, it’s no wonder that companies across south Florida look to Dirt Pros for:

  • Carpet & Textile Care
    Dirt Pros carpet and textile dry-cleaning uses 95% less water and 85% less electricity versus traditional methods.
  • Floor & Stone Care
    Our highly trained specialists care for your floors, as well as residents, with custom maintenance schedules, low-noise machinery and resource-saving equipment.
  • Pressure Cleaning
    Dirt Pros equipment can completely renew a building’s facade helping to maintain its value.
  • Disaster Recovery
    Hurricane, water or other disasters demand urgent attention. Dirt Pros has the expertise and the team to get your building back to normal operations.
  • Deep Cleaning
    Need a little extra sparkle? We can coordinate a deep cleaning for any space in your building.
  • Handyman Repair Operations
    Take the hassle out of those repairs that pop up. The Dirt Pros resident engineer takes the trouble out of handyman tasks.

Professional dirt needs a professional partner. Dirt Pros is your partner in green!